STOCKIST FEATURE // THE AISLE
16th June 2021
We love our stockists!
MWL has stockists all over the globe and we want to give our MWL girls a chance to get to know them better.
This week we heard from The Aisle in Ilkley, West Yorkshire, UK.
What inspired you to go into the bridal industry?
I ALWAYS knew I wanted to be my own boss but could never quite work out what kind of business I wanted to run. After my own dress search, I quickly realised that Yorkshire was missing a cool independent bridal boutique offering unique designers from around the world. Within a couple of months of my own wedding, I had found the perfect boutique in Ilkley and designers I wanted to stock, so I took the plunge, and quit my job. 3 years, a pandemic, and a baby later, with a growing team we are stronger than ever!
Tell us a bride memory that always brings a smile to your face.
I remember meeting one of our first brides Lucy at a wedding fayre before we had even opened! I felt completely out of my depth and not really sure what I was doing, but as soon as she came over, explaining how much she loved our display, and our cool selection of dresses, she instantly helped me relax. We had such a good chat, and then a few weeks later Lucy visited our boutique and found her dress…She now features on our Aisle bride feature wall, I look at those pictures and instantly smile, and we often catch up still on insta!
What gets you most excited to go to work each day?
Meeting so many amazing women, hearing their stories, and helping them find their dream dress!
What’s one moment in your career in bridal that you’ll never forget?
After just under 2 years in business we won the Ilkley business Customer Service award, this meant so much to us as we were nominated by all our past brides, and were against many other amazing businesses!
What’s one piece of advice you give to every bride?
Trust yourself!!! You know yourself the better then anyone!
“3 years, a pandemic, and a baby later, with a growing team we are stronger than ever!”
If you were choosing a MWL dress for your big day, which one would you pick?
Goodness it’s so hard to pick! I love them all, I fall in love with a different dress in every appointment depending on who’s trying it! For myself I guess I would say Louie Flowy, I am obsessed with any dress that has pockets! I would also add the tulle wings…I never had a veil but would 10000% rock the wings!
What makes your team stand out from the crowd? Tell us about them!
We are currently a team of 3, Maya our bridal stylist is our Insta queeeeeen! She is OBSESSED with all things bridal. Maya is also engaged herself, so loves trying on all the dresses, and styling them up for you guys, and will always give you tips and advice on your wedding plans. My mum Joanna also helps out behind the scenes, she’s a god send for keeping us organised, on top of all the admin, and making sure we run a smooth business!
9B Leeds Road – Ilkley – West Yorkshire LS29 8DH
You can find your nearest MWL stockist here.