STOCKIST FEATURE // BRIDES & BEYOND
9th November 2021
We love our stockists!
MWL has stockists all over the globe and we want to give our MWL girls a chance to get to know them better.
This week we heard from a brand new stockist, whose first MWL samples are just arriving in store: Lauren, owner of Brides & Beyond in St. Henry, OH, USA.
Share the story of Brides & Beyond.
Brides and Beyond was created with the vision to cultivate a bridal boutique in which all brides beautiful, supported, and most of all loved. It’s our mission to make sure every bride feels comfortable and confident when they say YES!
What inspired you to go into the bridal industry?
I have always found women empowerment and body positivity extremely important, which is why I love the bridal world. This allows us and brides to connect every-single day to help lift each other up and be each other’s biggest cheerleaders. I cannot think of any industry quite like the bridal industry. This is an extremely personal and intimate experience so when brides let us in like they do, it is so inspiring. I also have a daughter of my own, who I want to be a role-model for. Although she is only 2 (going on 12) I never want her to think she cannot do something or to think negatively of the person she is. I wanted to make sure I created an environment for all women whether they are a size 2 or 26 or anywhere in between to feel safe + supported.
Tell us a bride memory that always brings a smile to your face.
There is truly nothing better or more inspiring than seeing a love-story unfold before your eyes. The fact that we get to be such a big part of someone’s love story is so special to me. The bond we create with so many brides from picking out their dress to seeing them through the whole process to finally seeing them walk down the aisle is honestly the best part of the whole business!
What gets you most excited to go to work each day?
My team! I truly have the best team out there! These ladies push me every single day and also truly give it their all every-single-day. Seeing these ladies grow professionally and personally is so amazing for me!
What makes your team stand out from the crowd? Tell us about them!
Our team is awesome! We truly all care about our brides so much and only want the best for them! Our stylists are experts on sizing, different fabrics, customizations and really know all the in’s and out’s of the bridal world. The biggest compliment we receive is that we are “real women” which I absolutely adore! We all have our flaws + insecurities as well so I feel like that allows brides to let us in because we really are just like them! As corny as it may sound we really are each others biggest cheerleaders!
“…when brides let us in like they do, it is so inspiring.”
What’s one moment in your career in bridal that you’ll never forget?
Honestly, once we remodeled and brought our children into the store for the first time and my daughter said “wow, mommy – I love it here” it made all the hard work, long hours, and constant drive all worth it. I’ll never forget the look on her face and just that awesome feeling of feeling accomplished as a mom and businesswoman.
If you were choosing a MWL dress for your big day, which one would you pick?
Ryder Crepe WITH the wings ALL DAY!
361 North Eastern Ave, State Route 118, St. Henry, OH 45883
You can find your nearest MWL stockist here.