MWL Trunk Show // What is a trunk show?

Have you heard of trunk show but are confused of what it actually is? We have written this blog to answer all of you trunk show questions so you can navigate your way around a MWL trunk show like a pro.


What is a trunk show?

A trunk show is a special event where a bridal boutique showcases a designer’s collection for a certain period.

Why should I attend a trunk show?

A trunk show show gives our future #MWLgirls the opportunity to view and try on wedding dresses that are straight off the runway plus view and try on dresses that may not normally be available in store.

How is a trunk show different to shopping at a regular bridal boutique?

A trunk show is a very fun time to shop, many stores will go above and beyond to celebrate and offer our #MWLgirls an incentive. A trunk show gives you the perfect opportunity to try on that dress you have been eyeing off on Instagram that isn’t usually in your local MWL stockist.

Can I try on the dresses at the trunk show?

It is very important that you book an appointment for our trunk show. All of our stockists require brides to have an appointment during the show. This is to make sure that every single one of our #MWLGirls is given great, personalised service.

How do I know when the trunk show will be in my area?

Our MWL trunk show is currently running now and is travelling the globe stopping at a number of our amazing stockists. To see when our ‘In the Name of Love 19/20’ Collection will be at your local stockist visit our Trunk Show Locations page. Keep an eye on our socials for added locations.